Zurmo + TowerData: Integration for Richer Lead Profiles

A CRM is only as good as the quality of the data in it. If your data is outdated or there are duplicates in the system, it’s hard to get your team to use it. But having the most updated information in your CRM, as well as in-depth details on each contact can help you prioritize your prospects and close more deals.

Sound too good to be true? It’s not. That’s exactly what the integration of Zurmo and TowerData does.

Smarter Sales and Marketing

TowerData provides real-time data on 80% of US emails with 90% accuracy. Integrating TowerData with Zurmo, we can now offer users additional data on their existing CRM records. TowerData takes your CRM’s email addresses and digs up additional core marketing demographics and interest data like:

  • Age
  • Gender
  • Marital status
  • Income

Now that you have this data, you can personalize marketing content and improves sales and marketing efforts.

TowerData enriches Zurmo data

TowerData enriches Zurmo data

Building a Better Sale

Let’s say you are a real estate agent and you want to help your customers buy or sell a home. Your CRM is filled with potential buyers and sellers. With TowerData integration, you can look up a Lead or Contact in Zurmo and see important data points such as home owner status, children, household income, and general interests (cooking, sports, pets).

When you look up John Smith, you realize that, based on those data points, he is a perfect match for an elegant townhome that just went on the market. Since it has 3-bedrooms (he is expecting another child), is located on a golf course (John is a golf junkie), and fits his household income (John and his wife make a combined $80K/yr), you immediately pick up the phone to tell John about it. He’s thrilled, and wants to see the house immediately.

Without this integration, you might never have showed John that house (nor gotten that healthy commission check once the sale closed!).

Bottom Line

Combining TowerData with Zurmo gives you more insight into what your customers and leads want so you can better deliver. Data that helps you profile your potential customers and service your existing customers will boost sales and keep customers coming back for more.

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