Product Development Update
We have been working long and hard in the back-room getting our next release ready, 0.7.5. We are adding to the social and gamification aspects of Zurmo with the new social items module and missions module. We also have nearly completed the development for sending emails via the user interface. We are also making the conversations user interface a better experience as well.
Our current product strategy is to provide a CRM platform that improves engagement and adoption with users both internal and external to the system. This means not only engaging employees but customers, partners, and contractors as well.
As we continue on our product development arc, I am excited about some new functionality we will be building very soon. This includes expanding on the gamification elements to add collections, coins, gifting, and a personalized space where users can customize their environment with virtual goods. Coins will add an interesting dynamic to the application allowing for the purchase of virtual goods as well as real incentives such as gift cards and rewards. This can be customized by the company as they see fit. Another idea we are thinking about is adding a way to track employee and customer skills, the coaching and mastery of those skills. We want to move as much activity out of e-mail communication into a more structured environment.
All of these components are setting the stage to allow for a customer portal that can be used to engage with customers, partners, and contractors in both a pre-sales and post-sales capacity. Our hope is to provide an entirely new customer relationship experience for everyone involved.