Visual Narratives in CRM?
The notion of a Visual Narrative is something we would usually attribute to film, photojournalism, or something that hangs on the walls of the Metropolitan Museum of Art.
In short, according to Wikipedia, “any kind of a story, told visually, is a visual narrative.”
Does a database contain stories? Yes.
Does a contact record have a story behind it? It does.
Do most database systems clearly convey the story behind records? They do not.
The visualization of elements within CRM has been a major focus of ours over the past couple of years. It started with our very minimalist approach to designing the Zurmo user experience. It reached a crescendo with Kanban. A crescendo, but not the summit. There is more we can and will do in this area.
To make CRM a more intuitive experience through visualizations. That has become our quest. Where to go from here?
Back to Visual Narratives. Certainly Opportunities moving from one stage to the next tell a story. But it is not necessarily a very human story. How about visualizing the story of our individual leads and contacts?
Amit, our main UI designer had a great idea recently. What would happen if we took the historical data behind a record and mapped it out visually? Something that would normally be represented through linear, textual information, but turned into a nice picture?
It could look something like this (note – this is a prototype):
In the above example, we have a visual. We have a story. And we have a narrative.
Visual Narratives, welcome to CRM.