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Email Campaign Analytics

campaign analytics

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#1 rdbauer



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Posted 04 June 2014 - 05:16 PM

Hi all. I have searched and haven't found anything yet, but if you do know of the solution to the following issue, please point me to the post.


The issue we are having is that the email campaign analytics don't show if the email has been "opened" until it has also had a click. Also, it does show "Opened" if I view the "sent" email through the system.


We are using the Open Source 2.7.2 version of Zurmo and have Google Apps for Business.


Thanks for your time.



#2 anidea



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Posted 17 July 2015 - 08:00 PM

I've been asking questions like this for almost a year.  I can't come up with any analysis of campaign activity.  Can't trigger events, emails, view data, nothing outside the impossible to use click boxes in the bottom of the campaign.


You can't even report bad bounced email data to scrub lists.


I've looked at the 'trial pay for version', not even there.  


Or the devs are keeping it a secret.

#3 mailtochakriyk



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Posted 01 December 2015 - 02:31 PM

Pls give me more details for Email Campaign Analytics.

#4 emailsales



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Posted 31 December 2015 - 12:15 PM

Email link tracking tags

A Google Analytics campaign tracking link consists of a URL for the web page you're linking to, followed by a question mark and UTM parameters to identify things like source, medium and campaign name.

We use the utm_parameters like this:

  • utm_medium = email
  • utm_campaign = the email campaign name (not subject line)
  • utm_content = the email campaign name plus a unique campaign identifier (CID)
  • utm_source = only included if you supply a source term
  • utm_term = the link text, or alt attribute (for images)

Here is the site http://www.emailsale...com/voice-mail/ which provides you well planned emails for your business so that it can raise your sales. 

Also tagged with one or more of these keywords: campaign, analytics

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