CRM Gamification with Zurmo – Introducing the Idea

In creating a brand new open source CRM application, we are in a pretty unique situation. We have the ability to dream and continue with our roadmap by making our dreams come true (yeah, we know that sounds a bit cliché, but its true). We’ve been doing a lot of thinking about what is missing from today’s CRM applications and what we can do to shake up the industry.

One thing that has always been a dream of Jason Green, founder and lead developer of Zurmo, is Gamification. Years ago, when he was working on other applications, he always wanted to add gaming mechanics. But it was too early and the concept had not yet been fleshed out.

But today it is a different story. Today more and more leaders in our industry are supporting the idea of gamifying CRM. But adding gaming mechanics on top of a highly developed software code can be challenging. It is like reinventing the wheel. In terms of this, we have an advantage. Zurmo has a ways to go before it can be used as an Enterprise Application, but in the meantime, we can continue building it with gaming mechanics built in, as opposed to built on top of the application. Stay tuned to hear more about our plans…

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