Game On: Gamified CRM Systems
We here at Zurmo strongly recommend you check out the Game On: Gamified CRM Systems article in Winning Edge, a magazine published by the Institute of Sales and Marketing Management in the UK.
The article is written by gamification expert Pete Jenkins from Gamification +. Pete works with us as a CRM.me reseller in the UK and more details about Pete and his work on gamification can be found at petejenkins.com.
Game On: Gamified CRM Systems is a great read and provides a useful insight into gamification, something which we strongly believe in and is a fundamental element of our CRM.
Please check out a copy of the article on slideshare at http://www.slideshare.net/