Zurmo Open Source CRM Gamification – User Adoption
After giving much thought as to how we will implement gamification into our open source CRM application, we’ve decided to begin with User Adoption. Our reasoning behind this approach is quite simple. Ask anyone who works with CRM what the biggest challenge is with CRM today, and they will all likely give you the same answer: “People simply do not use CRM”. We believe through gamification, we can motivate users to log in and utilize their CRM. For example (one of many), rather than reaching for a pen and paper when a sales rep gets a call, we want to reward her for taking notes directly in the record associated with the person she has on the phone. Along those same lines, we believe users should be given points for taking the time to fill out not just the required fields, but all fields that are often left blank. We’re developing a system now that tracks when users have entered in new information, logged into the system, and done a number of other tasks that indicate usage. Stay tuned for more details!