What are Autoresponders?
Autoresponder can be a confusing term. It is the name for a computer program that automatically responds to an email. The most common autoresponders are “out-of-office” and failed delivery notifications.
But for the purposes of email marketing, we use autoresponders for something quite different. The term is somewhat of a misnomer in this sense, because we are not really responding to an email, but rather an action or a change in the state of the recipient. For example, an autoresponder is triggered when someone subscribes to something, fills out a form, or is approaching an event.
Let’s use sailing as an example. Imagine you manage a yacht club. People who are interested in racing this summer have signed up online and indicated their boat category.
Captain Jack sails a Yawl and has a crew of five. By signing up, he has triggered a series of Autoresponder messages that look something like this:
1) Thanks for registering. This is going to be a great summer. Yawls will practice on Friday mornings.
- Sent immediately after registration.
2) Time to get your boat out of dry dock and in the water!
- Sent 2 weeks after registration
3) Have you signed up for Wednesday night social sails?
- Sent one month after registration
4) Don’t forget to raise your mizzen mast!
- Sent six weeks after registration.
In Zurmo, Autoresponders look something like this:
Your use case is probably a bit different, but you get the idea. Autoresponders are great for keeping subscribers engaged. Look for them in Zurmo 2.0.